You’re forgiven for not staying up to date on quarterly sales figures and consumer buying trends. While parsing through data can be dry and tedious, it reveals a lot about the way Americans are choosing to spend their money. Car buyers can use sales data too. Seeing which brands and models are selling the most is telling.

If you’re in the market for a new small SUV, then a quick look at those figures can help.1 The sales figures next to the new Nissan Rogue will likely jump out. More and more Americans are parking the 2023 Nissan Rogue in their driveway every month, and curious buyers are starting to notice. Today, we’ll look at five reasons why the all-new Nissan Rogue is so popular.

Reason #1: Great Reliability

Nissan Rogues have earned quite the reputation over the years. The model has earned top reliability scores for years, from both Consumer Reports2 and JD Power.3 Reliability scores for the 2023 Rogue are still a work in progress, but Consumer Reports is confident enough in the brand and the model to predict a better-than-average reliability score.

Owners can expect annual repair costs of approximately $467, which compares to a $521 average for other compact SUVs and $652 when compared against all vehicle makes and models.4 The Rogue’s legacy is one of reliability and affordability, which is one reason why American SUV buyers continue to love them.

Reason #2: Impressive Performance

A 1.5-liter turbocharged engine comes standard in all 2023 Nissan Rogues.5 The powerful engine generates 201 horsepower, with an estimated fuel economy of 30 mpg in the city and 37 mpg on the highway. It’s not the most powerful compact SUV out there, but the Rogue is fun to drive and won’t blow up your budget at the gas pump either.

Reason #3: A High-Tech Interior

Nissan has always excelled in the cabin department. The 2023 Rogue is loaded with thoughtfully designed storage compartments and is elevated by modern interior designs and rich materials. Available upgrades include three-zone climate control, heated front seats, and a heated steering wheel.

Every Rogue comes with an 8-inch touchscreen infotainment system with the option to upgrade to 9-inch or 10.8-inch versions. It comes standard with an impressive slate of driver-assistance features too, including automated emergency braking, blind-spot monitoring, and rear cross-traffic alerts.

Reason #4: A Fantastic Price

You’ll save at the auto shop, the pump, and at the dealership. The 2023 Nissan Rogue starts at just $28,655, which is truly incredible when you consider how much tech, and how many premium features are packed in the base trim. Buyers with a little more room in their budget have four trim packages to choose from, and a menu of premium upgrades that include a panoramic sunroof, 18-inch aluminum wheels, and more.

Reason #5: Great Resale Value

Cars depreciate, but Rogue owners can take comfort in the fact that the value of their brand new Nissan won’t decrease faster than they’re comfortable with. Nissan Rogues retain roughly 50% of their value once they reach the 5-year mark, which is about average for the segment.6

Most of that depreciation comes in the first two-years of the vehicle’s ownership, which says a lot about how long the pros expect these SUVs to remain functional on the road. Take good care of your 2023 Nissan Rogue and it should hold its value remarkably well when compared to most other brands in the segment.

Top Deals on the 2023 Nissan Rogue

Now might be the best time to bring home a new Nissan Rogue. Nissan is pulling out all the stops to sell more of the 2023 model, that’s for sure.7 Just look at all of the active deals, special offers, incentives, and rebates below:

  • Lease the 2023 Rogue S AWD for just $299 a month for 36 months, with an initial payment of $3,649.
  • Well-qualified buyers can get 1.9% APR financing for 36 months on a 2023 Nissan Rogue.
  • Current Nissan and INFINITI owners can get $500 in NMAC Loyalty Cash with their purchase.
  • Active students and recent grads may qualify for $500 in Grad Cash.
  • Eligible buyers could get $500 in Military Cash.

Book a Test Drive Today

There’s no way to know if a Nissan Rogue is right for you without seeing one in person. Better yet, book a test drive at a dealership near you today and experience all of the things we discussed today for yourself. You may fall in love, or it might not feel right. Either way, there’s nothing to lose!

The small SUV segment is full of viable and valuable options, so you should never hesitate to shop around. Be patient, keep an eye on any attractive dealer incentives, and stay up to date on the latest automotive trends to ensure you land the best deal on the brand new SUV you’ve been dreaming of.

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